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SEO Audit Report

Acme Developments

acmedevelopments.co.uk

By WP Command

62/100

Overall Score

46/100

AI Visibility

Score Breakdown

Technical SEO
74
Content
60
On-Page
65
Schema
42
Performance
70
AI Search
38
Images
10

Quick Wins

  • Add alt text to images — most are missing descriptions
  • Write unique meta descriptions for all service pages
  • Submit sitemap.xml to Google Search Console
  • Add LocalBusiness schema to the homepage

Top Issues

  • 28 of 30 images have no alt text
  • No structured data detected on any page
  • AI crawlers blocked — GPTBot disallowed in robots.txt
  • Blog section has not been updated in 14 months
  • Mobile LCP above 2.5s threshold on service pages

Core Web Vitals

LCP

2.8 s

NEEDS-IMPROVEMENT

INP

140 ms

GOOD

CLS

0.18

NEEDS-IMPROVEMENT

Issues Found

Missing alt text on 28 images

Homepage alone has 28 images with empty alt attributes.

Images

No structured data on any page

Organisation, LocalBusiness and Service schema are all absent.

Schema

AI crawlers blocked in robots.txt

GPTBot and PerplexityBot are explicitly disallowed.

AI Search

Meta descriptions missing on 14 pages

Service and case study pages have no meta description.

On-Page

Blog content stale — no posts in 14 months

Inactive blog signals low authority to crawlers.

Content

Mobile LCP is 2.8s on service pages

Above the 2.5s good threshold. Hero images not optimised.

Performance

No llms.txt file found

llms.txt helps AI models understand site structure.

AI Search

H1 tag missing on 3 pages

About, Contact and Portfolio pages have no H1.

On-Page

Images served as PNG — should be WebP

Converting to WebP would reduce image weight by ~40%.

Images

No Content-Security-Policy header

CSP header is a recommended security signal.

Technical

Action Checklist

Add alt text to all images

Start with the homepage hero images.

CRITICAL
Add LocalBusiness schema to homepage
HIGH
Add Service schema to each service page
HIGH
Allow GPTBot and PerplexityBot in robots.txt
HIGH
Write meta descriptions for all pages
HIGH
Publish 2 new blog posts per month
HIGH
Optimise hero images to WebP
MEDIUM
Create llms.txt in site root
MEDIUM
Add H1 to About, Contact and Portfolio
MEDIUM
Add Content-Security-Policy header
MEDIUM
Submit sitemap to Google Search Console
MEDIUM

Strategic Context

SEO Has Changed.
AI Visibility Is What's Next.

Google is no longer the only door. ChatGPT, Perplexity, Gemini, and Claude are answering your clients' questions directly — without ever sending them to a website. If you're not visible to these systems, you're invisible to a growing slice of your market.

Traditional SEO Still Matters

Google rankings remain the highest-volume traffic channel for most businesses.

Technical health, structured data, and on-page signals still determine who ranks where.

Your action points from this audit are the foundation — nothing built on top will hold without it.

Fixing what's broken is step one. It always will be.

LLMs Are the New Front Door

AI assistants now answer questions that used to send people to Google — and they cite sources.

To be cited, you need structured content, topical authority, and the right schema markup.

Businesses that get this right now will be embedded in AI responses when competitors are still catching up.

This is where the next two years of search advantage will be won.

The Plan — Two Phases, One Continuous Process

Phase one: resolve every issue in this audit. Phase two: we build your SEO & LLM visibility strategy — tailored to your industry, your actual ranking keywords, and what your competitors are doing. Neither phase stops; they run in parallel as your site matures.

Audit Fixes

Technical foundation

Keyword Analysis

What's ranking, what isn't

Competitor Intel

Where they're winning

SEO & LLM Strategy

Rank in search + cited by AI

Keyword & Ranking Intelligence

We pull your Search Console data to see exactly what's ranking, what's on page 2 waiting to break through, and what's been invisible for months. Real data, actioned.

Competitor Gap Analysis

We identify who's outranking you, what content they have that you don't, and where the fastest path to stealing their traffic is. Built into your monthly workflow.

SEO & LLM Visibility Planning

We optimise for Google rankings and AI citation simultaneously — on-page SEO, structured data, topical authority, and entity signals. Two audiences, one coherent strategy.

Growth Partner

Think of Us as Part of the Team.

Not a one-off engagement. Not a monthly report sent to a folder no one opens. A continuous working relationship with a team that knows your site as well as you do.

Always Accessible

Email, Slack, or a quick call. No ticket queues. No waiting for an account manager to relay a message to a developer you never speak to. You talk directly to the people doing the work.

Proactive, Not Reactive

We don't wait for you to spot problems. We're watching your site continuously — catching errors, flagging opportunities, and surfacing the next move before you have to ask.

One Agreed Monthly Scope

A fixed monthly commitment — roughly a day's focused work. You know what's covered, what it costs, and what we're working on. No surprises. No scope creep. No invoice shock.

Your Shared Dashboard — Where We Work Together

Not a report emailed once a month. A live, shared workspace where you see everything we see — and where decisions get made together.

Rankings & Keyword Tracking

See exactly which keywords are moving up, down, or flatlined. We review these together each month to decide where effort goes next.

Competitor Monitoring

We watch what your competitors rank for that you don't. You see the gap; we close it. Opportunities surface as they appear, not buried in quarterly decks.

SEO & Performance Reports

PageSpeed, Core Web Vitals, crawl health — updated continuously. Every number links to an action. You always know what the data means and what we're doing about it.

Collaborative Priority Board

Every audit recommendation, every new issue, every opportunity — logged in one place. We agree together on what gets tackled next. Full visibility, shared ownership.

WordPress Users Get Even More

WordPress

Live Site Health Monitor

Errors, outdated plugins, theme issues — flagged automatically before they become problems.

Software & Security Alerts

Outdated WordPress core, plugins, and PHP versions surface immediately. Nothing goes stale unnoticed.

Full Developer Change Log

Every update, every code change, every deployment — logged with a timestamp and plain-English note. Full transparency.

Prepared exclusively for Acme Developments

Let's talk about what this
looks like for you.

Reply to this email to arrange a 30-minute call. We'll walk through your audit together, answer your questions, and outline exactly how Growth Partner works for your business.

WP Command

https://acmedevelopments.co.uk  ·  Prepared exclusively for Acme Developments by WP Command