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SEO Audit Report
Acme Developments
acmedevelopments.co.uk
By WP Command
Overall Score
AI Visibility
Score Breakdown
Quick Wins
- ✓Add alt text to images — most are missing descriptions
- ✓Write unique meta descriptions for all service pages
- ✓Submit sitemap.xml to Google Search Console
- ✓Add LocalBusiness schema to the homepage
Top Issues
- ✗28 of 30 images have no alt text
- ✗No structured data detected on any page
- ✗AI crawlers blocked — GPTBot disallowed in robots.txt
- ✗Blog section has not been updated in 14 months
- ✗Mobile LCP above 2.5s threshold on service pages
Core Web Vitals
LCP
2.8 s
INP
140 ms
CLS
0.18
Issues Found
Missing alt text on 28 images
Homepage alone has 28 images with empty alt attributes.
No structured data on any page
Organisation, LocalBusiness and Service schema are all absent.
AI crawlers blocked in robots.txt
GPTBot and PerplexityBot are explicitly disallowed.
Meta descriptions missing on 14 pages
Service and case study pages have no meta description.
Blog content stale — no posts in 14 months
Inactive blog signals low authority to crawlers.
Mobile LCP is 2.8s on service pages
Above the 2.5s good threshold. Hero images not optimised.
No llms.txt file found
llms.txt helps AI models understand site structure.
H1 tag missing on 3 pages
About, Contact and Portfolio pages have no H1.
Images served as PNG — should be WebP
Converting to WebP would reduce image weight by ~40%.
No Content-Security-Policy header
CSP header is a recommended security signal.
Action Checklist
Start with the homepage hero images.
Strategic Context
SEO Has Changed.
AI Visibility Is What's Next.
Google is no longer the only door. ChatGPT, Perplexity, Gemini, and Claude are answering your clients' questions directly — without ever sending them to a website. If you're not visible to these systems, you're invisible to a growing slice of your market.
Traditional SEO Still Matters
Google rankings remain the highest-volume traffic channel for most businesses.
Technical health, structured data, and on-page signals still determine who ranks where.
Your action points from this audit are the foundation — nothing built on top will hold without it.
Fixing what's broken is step one. It always will be.
LLMs Are the New Front Door
AI assistants now answer questions that used to send people to Google — and they cite sources.
To be cited, you need structured content, topical authority, and the right schema markup.
Businesses that get this right now will be embedded in AI responses when competitors are still catching up.
This is where the next two years of search advantage will be won.
The Plan — Two Phases, One Continuous Process
Phase one: resolve every issue in this audit. Phase two: we build your SEO & LLM visibility strategy — tailored to your industry, your actual ranking keywords, and what your competitors are doing. Neither phase stops; they run in parallel as your site matures.
Audit Fixes
Technical foundation
Keyword Analysis
What's ranking, what isn't
Competitor Intel
Where they're winning
SEO & LLM Strategy
Rank in search + cited by AI
◎
Keyword & Ranking Intelligence
We pull your Search Console data to see exactly what's ranking, what's on page 2 waiting to break through, and what's been invisible for months. Real data, actioned.
⬡
Competitor Gap Analysis
We identify who's outranking you, what content they have that you don't, and where the fastest path to stealing their traffic is. Built into your monthly workflow.
⟡
SEO & LLM Visibility Planning
We optimise for Google rankings and AI citation simultaneously — on-page SEO, structured data, topical authority, and entity signals. Two audiences, one coherent strategy.
Growth Partner
Think of Us as Part of the Team.
Not a one-off engagement. Not a monthly report sent to a folder no one opens. A continuous working relationship with a team that knows your site as well as you do.
⌥
Always Accessible
Email, Slack, or a quick call. No ticket queues. No waiting for an account manager to relay a message to a developer you never speak to. You talk directly to the people doing the work.
⟳
Proactive, Not Reactive
We don't wait for you to spot problems. We're watching your site continuously — catching errors, flagging opportunities, and surfacing the next move before you have to ask.
⬡
One Agreed Monthly Scope
A fixed monthly commitment — roughly a day's focused work. You know what's covered, what it costs, and what we're working on. No surprises. No scope creep. No invoice shock.
Your Shared Dashboard — Where We Work Together
Not a report emailed once a month. A live, shared workspace where you see everything we see — and where decisions get made together.
Rankings & Keyword Tracking
See exactly which keywords are moving up, down, or flatlined. We review these together each month to decide where effort goes next.
Competitor Monitoring
We watch what your competitors rank for that you don't. You see the gap; we close it. Opportunities surface as they appear, not buried in quarterly decks.
SEO & Performance Reports
PageSpeed, Core Web Vitals, crawl health — updated continuously. Every number links to an action. You always know what the data means and what we're doing about it.
Collaborative Priority Board
Every audit recommendation, every new issue, every opportunity — logged in one place. We agree together on what gets tackled next. Full visibility, shared ownership.
WordPress Users Get Even More
WordPressLive Site Health Monitor
Errors, outdated plugins, theme issues — flagged automatically before they become problems.
Software & Security Alerts
Outdated WordPress core, plugins, and PHP versions surface immediately. Nothing goes stale unnoticed.
Full Developer Change Log
Every update, every code change, every deployment — logged with a timestamp and plain-English note. Full transparency.
Prepared exclusively for Acme Developments
Let's talk about what this
looks like for you.
Reply to this email to arrange a 30-minute call. We'll walk through your audit together, answer your questions, and outline exactly how Growth Partner works for your business.
https://acmedevelopments.co.uk · Prepared exclusively for Acme Developments by WP Command